Lots of planning, lots of work
Down at the local level, Host Committee co-chair Kevin Page says things are ready to go from their end. The volunteers are in place, the transportation has been set up and the venues are ready to bring in the musicians.
© Aethne Hinchliffe Photo
Liverpool is looking very musical, thanks to SWIFT.
He says it's going to be a big coming out party for Queens Place Emera Centre as well. It will not only show to the residents of Queens County that the centre can put on a major event, but also to the whole world.
Queens Place will be the main attraction on the gala night, and he hopes anyone with an interest will come out to see the show. He adds people shouldn't be scared of the word "gala." No formal attire is necessary.
"It's as casual as casual can be," he says. "No participation is required, other than having a good time."
He adds there will be an exceptional lineup for the gala evening.
"Anyone going to the gala is not going to recognize it as a hockey rink"
One of the biggest roles the host committee has when the festival is on is looking after the international delegates. In total 44 are coming from Germany, the UK and the United States. A reception for the delegates is being held at the Hank Snow Home Town Centre, and a package promoting Queens County is being put together for them as well. In keeping with the green philosophy of Nova Scotia Music Week, all the information and videos are being handed out on USB sticks.
They will also be taking the delegates on a tour of the county. It's a time for Queens County to really shine, he says, to show them what we have and hopefully bring in business in the future.
It isn't all self-promotion though. The team is responsible to get the delegates to the shows on time, which is especially important when it means the difference between an artists being discovered by an overseas market or not.
The local team was also responsible for all the promotion, which included the distribution of posters and program guides from Barrington to Mahone Bay, and up to Caledonia.
It's important for the local community to come out and support the event too, he says. Everything is there and taken care of, all they need to do is come out and have a good time. He says it will prove Queens County can host a major event like this.
"From yes we can to this to yes we did do this," he says.
Promoting Queens to the world
To get ready for the festival, a promotional video was shot to give people a taste of what's to come.
Shot by local production company Analog Songs, the video has 12 artists, all performing at Nova Scotia Music Week, singing an old Hank Snow song "I'm Coming Home (Song of the Saddle)." The video showcases many of the venues being used for Nova Scotia Music Week, along with other sights and sounds of the area.
The video can be found here
Analogue Songs is made up of Stephen Cooper and Katy Hopkins from The Picture House doing video, and Cameron Dexter doing the audio recording and audio post- production.