Company launched by Junior Achievement

Aethne Hinchliffe
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Liverpool Regional High School (LRHS) students participating in a 19-week Junior Achievement (JA) business program have a company name and product.


Grace Cowling begins to make the Rest Easy prototype Nov. 20.

The group met for its sixth time Nov. 20. Butch Cook and Christine Benson recently joined the team as volunteers.

Benson, who works at the Royal Bank of Canada, says she decided to volunteer because she thought it would be a great opportunity.

Cook worked in banks in the 1980s when they were sponsoring JA. At that time he worked with the company.

“I enjoyed it because I thoroughly enjoy being where young people are,” he says. “It’s interesting to see how they interact.”

Cook says he thinks the program is exceptional because students are picking up knowledge and learning how to do things.

The more than a dozen students have named their company Seatco. and will be selling a Rest Easy, a fabric-covered cushion that unfolds to provide seat and back support.

Jacob Chandler, president of Seatco., presented the group’s ‘Pitch it!’ video. Students had a minute in which to pitch their Rest Easy.

The group started production on its first prototype and discussed having a two-hour production time every second week.


‘Pitch it!’

Students went to the ‘Pitch it!’ competition in Bridgewater Nov. 22.

“We had eight groups pitching and the judges were very impressed with the whole event. They had all kinds of good feedback,” says Brenda Kenney, JA’s program manager for Southwest Nova Scotia.



Eight LRHS students went to Halifax to do executive training last Wednesday, Nov. 28. The full day involved learning about business plans, audits and using Excel spreadsheets for record keeping. Executive members also took sessions specific to their positions.

At lunch students went to the ‘Pitch it!’ luncheon, a corporate fundraiser for JA.  At the luncheon students saw the provincial ‘Pitch it!’ – the regional winners pitching their products.

An announcement about the winners of the online-video competition was slated for the same day, says Kenney. Liverpool students participated in the contest.



Seatco. members are heading to The Halifax Seaport Farmers’ Market to sell their product from 9 a.m. to 4 p.m. Sunday, Dec. 16

For more information about Junior Achievement Nova Scotia, visit



Company positions

Jacob Chandler – president

Tiffany Conrad – VP finance

Morgan McKay – VP production

Jacob Mooers – VP human resources

Grace Cowling – VP digital tech

Lori Anthony – VP sales and marketing

Zoey Whynot – VP eniro, health and safety

Kelsey Everett – assistant IT

Peter Gillis – inventory

Chris Dollivar – assistant marketing

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